CUDDLY Case Study

Industry: Philanthropy –
Crowdfunding/eCommerce

Location: USA

Timeline: 2019 – 2021

Technology innovation and execution in the business of kindness and caring for animals

CHALLENGES

CUDDLY had been working on a tech platform that was straining at the seams.

Our challenges, over our long relationship, were to stabilize, to add new lines of business, to bring in diligence and processes for payment processing and audits, to rebrand and improve the UX, move to a scalable cloud platform, revamp the email-based marketing platform, and help with the business growth.

OUR ROLE

CUDDLY enables animal rescues to create fundraisers and gifting wishlists to support animals in their care.

CUDDLY (then PoundWishes) came to us in 2017 with a tech platform that was unable to handle its business growth. Struggling with transaction volume and stability, CUDDLY was finding it difficult to handle existing business, let alone pursue their ideas of a unique concept – gifting products to the animals in need in addition to donations.

Our first task was to add the eCommerce capability by integrating Shopify into a crowdfunding donation platform. We worked with the Shopify API to create a seamless user experience and a gift capability with a three-way payment transfer.

With this success, we have been the tech partners for CUDDLY, handling their technology and helping them set up their own team.

SCOPE OF WORK

Stability and functioning of the technology platform
Shopify integration via API and tight integration into a single cart for donations and eCommerce
Payment process improvements with PayPal, Stripe with 3-way payment and subscriptions and audit/reconciliation processes
Email marketing campaign technology development and optimizations
Rebranding from Poundwishes to CUDDLY
Experiments with business models for pet adoption and pet product gifting
Migration to a cloud platform with
high availability and scalability
Data analytics

Stability and functioning of the technology platform
Shopify integration via API and tight integration into a single cart for donations and eCommerce
Payment process improvements with PayPal, Stripe with 3-way payment and subscriptions and audit/reconciliation processes
Email marketing campaign technology development and optimizations

Rebranded from PoundWishes to

CUDDLY

Introduced Item Gifting In Addition To Donations Seamlessly In One Experience

Streamlined the Email Marketing Platform

Improved the Campaign
Management

ONGOING

CUDDLY has set up an internal team. We continue to partner with CUDDLY to provide development and QA services. Our team loves the fact that our efforts are helping CUDDLY

CUDDLY saw a 7 fold increase from between September 2017 to April 2020 due to its stable technology base. It has over 2000 shelter and rescue partners. It has funded over 7000 campaigns for animals and has a community of 220,000 animal lovers.

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