Parallel Health Case Study – Ignite Solutions

Parallel Health

Sector: Skincare and Telehealth

Timeline: 2021 – Ongoing

Location: USA

Building an extended
e-commerce and tele-health platform for a precision skincare startup

CHALLENGES

Parallel Health is revolutioninzing skincare with with custom phage serums addressing people’s unique skin microbiome

CHALLENGES

Parallel Health is revolutioninzing skincare with with custom phage serums addressing people’s unique skin microbiome

OUR ROLE

Technology strategy

eCommerce store development

Data analysis and Machine Learning

UX & Visual Design

Custom software development

Ongoing features and releases

We put in place multiple systems and experiences to power the promise of personalized precision skincare

Our UX & Visual Design amalgamated the brand language with structured interaction flows across many touchpoints

A stunning website that embodied the science and ethos of Parallel Health prior to a the full launch of the business.

The e-commerce store to explain, engage, and order

The e-commerce store to explain, engage, and order.

The customer experience from initial contact and purchase, through receiving the kits, registering them, and obtaining the results.

Customer’s Dashboard that alerts, informs, and helps the customer to manage their tests, subscriptions, prescription consults, and more.

The Lab Technicians portal to accession the kits and analyze the sample DNAs

Our Machine Learning clusters and groups millions of microbial DNA signatures to identify the skin category and other skin characteristics of the sample producing a detailed report

Friendly and easy to use Health intake forms with underlying complex logic

The Physician’s Portal allowing medical professionals to provide consults and prescribe (and ship) medications

PLATFORM SELECTION

The startup needs to be nimble. Our technical solution decisions were designed to rapidly meet the business needs, allowing integrated processes across marketing technologies, workflows, products, prescription flows, or even Pharmacy partnerships with ease.

The platform requirements included :

Shopify for e-commerce with all the related marketing technologies such as subscriptions, discounts, promotions, reviews, referrals and more
Embedded complex forms that included branching logic
Functionality for prescription consults and prescription fulfillment
A user dashboard that pulls in all the information from the skin report and the recommendations and allows access to the prescription consults
A lab technicians system to manage the process of accepting skin swabs, batching them, and shepherd the process to extract DNA and analyzing skin swab data to produce a skin report and recommendations
A ML engine that works with the lab data
A concierge service for skin consultations that includes chats with a skin specialist

Shopify for e-commerce with all the related marketing technologies such as subscriptions, discounts, promotions, reviews, referrals and more
Embedded complex forms that included branching logic
Functionality for prescription consults and prescription fulfillment
A user dashboard that pulls in all the information from the skin report and the recommendations and allows access to the prescription consults

A lab technicians system to manage the process of accepting skin swabs, batching them, and shepherd the process to extract DNA and analyzing skin swab data to produce a skin report and recommendations
A ML engine that works with the lab data
A concierge service for skin consultations that includes chats with a skin specialist

HAPPY NOTE FROM OUR CLIENT

ONGOING

As the heart of Parallel Health’s technical ecosystem, our commitment to innovation, security, and user experience has played an instrumental role in redefining personalized skincare. We are excited about the future and what it holds for our partnership.

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