Tiivra Case Study

Industry: Travel & Lifestyle – eCommerce

Location: India

Timeline: 2020 – ongoing

Making an edgy rider-first lifestyle brand come alive with a website, store, and an exclusive community for passionate bikers.

CHALLENGES

Can we get a leg up by engaging people who’ve solved the startup tech approach, or should we learn it by ourselves ?

Alpana Parida
(Founder of Tiivra)

Tiivra was looking for a partner to give them technical advice, outline a strategy, select platforms, execute projects, and deploy quality products. We stood up to the challenge and executed a series of projects including a Mobile App Strategy, an eCommerce website approach, and a Community site for passionate riders. This project is about the edgy, brand-defining eCommerce site we worked on.

Our Projects with Tiivra

Tiivra

T.A.Z.

Tiivra 100

Tiivra App Strategy

OUR ROLE

SCOPE OF WORK

Defining the online experience that pushes the sensory and functional boundaries of what is expected in an eCommerce site
Crafting a story-telling strategy to reflect the making of the brand, making of the products, and the experience of using the products
Developing a performant, mobile-friendly and media-heavy site on Shopify
Enabling easy content management of all components
Innovating the UI for better eCommerce

Our visual designs embraced the edginess of the brand

IMAGERY

TYPOGRAPHY

ILLUSTRATIONS

The UI design wove the visual design into a compelling story

Fast-loading video integrated into the design

High impact parallax visuals to convey more of the story

Fast-loading video integrated into the design

High impact parallax visuals to convey more of the story

Interactive elements to explain product features and materials

eCommerce drove the functional
aspects with innovative design elements

Sticky headers to provide context and aid conversion

Interesting interactions on hover

Large and bold displays of product information

At-a-glance access to the entire product gallery

Extended Shopify to realize the designs

ONGOING

We are now building the TAZ and Tiivra 100 community websites that will serve as the content community platform.

We had a lot of fun developing the Tiivra website. It challenged us to step out of our comfort zone and come up with creative solutions. At Ignite, we love solving problems that help our clients.

SOME OF OUR OTHER PROJECTS

Areena

Powering recreational sports leagues committed to player enjoyment with a user app, a referee app, and an admin panel for scheduling. Matching players and teams, tracking performance statistics along with a website to attract new players.

Optin

We partnered with the Optin team, deployed the MVP in the first 6-months, and migrated from two native applications to a flutter-based hybrid solution in 2-months’ time.